Dr. John Happel | Jul 22, 2018 | 0
How to Lower Your Laser Hair Removal Costs in Pittsburgh
Your Laser Hair Removal Cost – How Not to Pay Too Much or Too Little
Laser Hair Removal Costs in A Rapidly Growing Field
Since the field of laser hair removal is rapidly expanding, it has become highly competitive.
Competition is great for you.
That means more choices, more options and more locations near you.
With all that competition, you should be to get an excellent hair removal experience and value at a fair price.
The trick is how to obtain that goal.
We have some suggestions.
Our goal in writing this article is to keep you from being cheated by places that charge way too much (hint: they advertise on the radio) or too little because if it looks too good to be true then it is.
The purpose of this article is to expose the fake high prices and deceptive discounts.
We’ll also tell you what’s behind crazy low prices with Groupons and newly opened businesses.
When you flip that “too high or too low” coin when looking at laser hair removal cost, you want that coin to land on the edge.
That’s pretty rare but it’s not impossible.
It is possible to get to get a fair price with excellent results and service if you know how to research this minefield of cost ahead of time.
It just takes and a few minutes ahead of time to achieve that.
I’m going to teach you how in 6 easy steps.
Let’s dive in.
#1 Avoid Fake Low Laser Hair Removal Pricing
Start by being a discerning consumer.
Realize that there are scores of unqualified and inexperienced entrepreneurs including salon owners, primary care doctors, dentists, and chiropractors who are more than willing to give it a whirl.
They’re hoping to find buried treasure in their clientele list.
Their hope is that since they already have a built-in clientele that their unsuspecting clients will follow them into these unchartered laser waters.
Their hope is that their customers are naive enough or not care that they will be having medical procedures performed in a totally unregulated environment.
There’s just one condition for many of these clients.
They want it cheap.
Our advice – Don’t go out on cheap dates.
If it looks too good to be true then it is.
Free lunches – exit stage right.
Don’t trust your body or your money to just anyone when it comes to laser hair removal.
Lastly, there are new places that are shopping for a laser and are told by the company how much they can make per month with charts and diagrams.
To their surprise, on opening day, no one is beating down the doors.
It’s too expensive to advertise.
What to do?
#2 Be Careful of the Sales Pitch
Stay away from expensive laser places that have closers and salespeople with marketing degrees from college.
At these places, you’ll get a high-pressure sales approach like you get when you buy a car.
They will be enthusiastic.
Their job is to get you excited and turn you into an impulse buyer.
Like what they want you to be when you pass all those rows of magazines and chewing gum and snacks at the check-out line at the supermarket.
That’s all carefully planned, right.
They really don’t want you to read the contract before you sign.
These salespeople have quotas. Their bonuses depend on it.
Their mission is to fill their sales quota.
They need you to sign up that day.
They know that only 2% of people who say “I’ll be back – ever will actually be back.
They’ll hound the “be backs” relentlessly by email and phone.
Is that the kind of situation you want?
Also, during your initial consultation, expect that they’ll try to build some rapport to try to earn their trust.
A salesperson’s job is to overcome your objections and get you to commit to sign up.
They know that people like to talk about themselves.
Talking will help you learn about them and build rapport.
Rapport promotes trust.
Then you’re hooked.
Finally, remember when you go to a laser place that makes you sign a contract before you get your first treatment, there’s no changing your mind later.
Your signature legally commits you – and your thousands of dollars – no matter what.
Check out the advertisements for laser hair removal closer salesperson jobs which can be found on “Glassdoor.com.
These ads require “an experienced negotiator and a strong closer in a short sales cycle”.
When salespeople are hired at these laser franchises, they advertise for someone with a proven record of exceeding annual revenue and profit margins.
Someone who has just worked in retail isn’t going to get hired in this type of a high-pressure sales environment.
#3 Avoid Packages Like the Plague
Laser hair removal packages don’t save you money.
Business owners carefully manipulate these so-called deals to their advantage to keep you coming back.
They make more money from you that way.
Especially when you don’t need more treatments.
Everyone responds differently to the treatments.
We get calls every week that patients are ecstatic that they have no hair when it’s time for their next treatment.
They make more money selling you treatments you don’t need.
Laser franchises are not medical facilities.
They are notorious for going out of business and declaring bankruptcy.
Read their reviews to learn about their true level of laser hair removal service.
Don’t fall for extras (“free” areas) and fake guarantees with fine print that excludes everything like tanning, time expiration, if you miss or cancel or miss an appointment through no fault of your own.
When you buy a car, the manager will grind you with the warranty, insurance and service agreements.
With laser hair removal, these things are thrown in “free” – kind of.
Except the guarantees have so many exclusions that they are worthless. There is a “small additional fee” for touch-ups beyond the expiration date if you look for it in the fine print.
#4 Avoid the Chance of Being a Victim of Up Selling
At Happel Laser, we couldn’t up sell even if we wanted to since we only specialize in one thing, laser hair removal.
We don’t offer Cool Sculpting, lip injections, wrinkle fillers, skin treatments, Botox or cellulite treatments.
That’s how Ideal Image and Laser Rx work.
It’s a joke but a lot of people who hear it on the radio aren’t laughing.
These laser chains had to branch out into these other aesthetic treatments to survive financially.
Without up selling and cross selling these other services, they could not exist.
Unlike the laser chains, Happel Laser specializes in only one cosmetic laser service.
Laser hair removal is our niche.
Avoid places that claim to be a “Jack of all trades and master of none.”
Go to places that specialize only in laser hair removal to avoid up selling and cross selling to save money.
#5 Crunch the Numbers Before Your Free Consultation – Be Prepared
Always crunch the numbers before you walk in for the initial consultation.
Places that advertise depend on ditzy consumers to fall for the 70% Off line without checking the average price in Pittsburgh.
Once the deals start flying and the discounts are thrown in, it’s too late.
It’s too confusing.
It’s really important to know that your cost per treatment will be much higher at a laser chain.
Do some simple calculations ahead of time.
There is a reason is that you will be only be offered a package at the laser chains.
They make it difficult to impossible compare the individual cost per treatment after all the deals and offers are mixed into the total cost.
Always compare prices by the treatments performed before those special “discounts” and “free treatments” are thrown in.
Add the unnecessary treatments from their mandatory package into the final cost.
# 6 Don’t Fall for Phony Discounts or Giveaways
Everyone likes free stuff and a real discount.
After all, only a fool pays sticker price for laser hair removal or a car.
Discounted laser hair removal prices are everywhere but there’s a catch.
Often the cost that they start the discounts from is heavily front-loaded.
Unless you did your homework ahead of time, you wouldn’t know this.
You’d be susceptible to these fraudulent discounts.
They are only interested in selling you one package.
The possibility of a repeat purchase is nil.
Once they get you to buy a package, you will not be a return customer because your hair should be gone.
If not, you will not be satisfied and will not return.
It’s been proven that heavy use of discounting depends on how consumers respond.
Some mutual fund companies are guilty of this practice.
JC Penney’s, Macy’s, Kohl’s and Sears are notorious for this practice of deceptive, fake sale original pricing.
They have been sued for it according to NBC News, Time Magazine and CNN.
These lawsuits are permitted in California if it can be proven that the consumer would not have made the purchase without the perceived bargain.
They depend on you not knowing the price when you go in for a quote and being irrational and vulnerable.
Beware of BOGO sales.
“BOGO half off” really means 25 percent off your total cost, so you should read sale headlines carefully to understand what they’re really selling.
Consumers today are brainwashed by huge mark downs.
If you think about it, that wouldn’t exist if services weren’t marked up so high in the first place.
Read this important article to learn more about pricing for laser hair removal.
Don’t be suckered by a marketing pitch for laser hair removal that is severely “reduced” from the full front-loaded price.
That’s what mattress companies do. It’s a joke.
People look for a deal when they search for places that do laser hair removal.
The truth is it’s almost meaningless to put a price on a service or product unless you compare first.
It’s common to see that the price has been marked down a lot.
Who pays sticker price?
In foreign countries because their mark ups are so high, they expect you to negotiate a final price for goods and services.
In Pittsburgh, laser hair removal prices are greatly inflated.
Laser hair removal care costs are artificially raised just so they can be discounted by their sales team.
After close scrutiny, they are just techniques to get you to buy.
Call us today at 724-969-0600 to get the lowest prices for laser hair removal without all of the trickery.